How to Become an Entrepreneur
- Think of a great idea. Most businesses start with
one compelling idea — whether it's a service people need, a product
that would make life easier, or something that combines both. Remember
that ideas don't matter, it's what you do with them that counts!
- If a great idea comes to you, evaluate if it is realistic. Think of cost, manufacturing time, and popularity.
- Always be open to different ideas. Ask and record if people would actually buy the product.
- If you don't have an idea yet, it is a good start to think of your
target market first. Then brainstorm a list of things like places they
shop, things might you really things you like. Narrow the list down to
about three items, keeping cost, manufacturing time, and popularity in
mind. Find the easiest, most realistic product you can offer.
Write a business plan. Include details and descriptions, and plan everything out
realistically. Take your time and evaluate your product at each section.
The sections of a good business plan include:
- Product description: develop your product. What will it look like? What materials will you need? Make your product eye-catching.
- Market Analysis: Who is your market? Where do they shop? Where are they located?
- Competition: Who is your competition? What are their strengths? How will you beat them?
- Marketing: How will you market your product? What kind of image do
you want to display? Where will you advertise? What is your tagline?
What is your packaging like?
- Sales: Where will you sell? How will you get your customers to buy? When will you sell? What is your estimated sales forecast?
- Manufacturing: How do you make your product? Explain this in
detailed steps. What materials do you need to make your product? When
and where will you manufacture? What is your COGS (cost of goods sold)?
- Finance: how much money do you need to start your business? What is your gross profit?
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Or, don't write a business plan.
A business plan is a work of fiction, anyway. If you don't have much
experience in business, or the market is new and unknown, a business
plan might be a waste of time, or, worse, a path to self-delusion. Plan
just enough to make your first sale.
- The main thing is to make at least one customer happy, and complete
the entire cycle of "make product, sell product" as quickly as possible.
Then you will have a business, and then you might be in a position to
understand some problems of the sort that extensive planning can help
solve.
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Get investors. Pitch
your idea to any potential investor to get money to start your company.
If you have a good idea, they will love to invest their money in your
company.
- Make a PowerPoint presentation (or something of the sort) explaining
why your product is the best, including each part of your business plan
in the presentation.
- Tell them how much your estimated gross profit is and how much
percentage of that they will earn in interest. Many VCs (venture
capitalists are not set up to make you successful. A wonderful success
for you might be to earn $80,000 a year doing work you love.
- Starting small and pleasing a small number of customers at first is a
high-probability way to get there. A VC will not allow such a success
to happen, because a VC's strategy is to become a billionaire by rolling
the dice on many low-probability but potentially gigantic-returning
businesses. The price you pay for taking on a VC is control: control of
your dream. If you can get the business started without spending a lot of money, that might be your best route.
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Sell. Sell and
distribute your product. If you're getting revenue, then you're in
business. You're testing your theories about the market, you're finding
out what really works and what doesn't, and you're getting fuel for more
ideas and improvements. If you're not getting revenue, then it's all in
your head.
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Network. Hang out with entrepreneurs. By meeting entrepreneurs socially, you gain contacts and hear about opportunities.
- More importantly, you learn how entrepreneurs think. You pick up
their attitudes, their nose for opportunity, their willingness to
explore every idea and its opposite (they know that often both work),
the great diversity in their styles.
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